Assurancia Groupe Tardif launches its television campaign featuring Justine Dufour-Lapointe

Assurancia Groupe Tardif is taking another step forward in expanding its reach with the launch of its Spring 2026 television advertising campaign featuring Justine Dufour-Lapointe.

Broadcast on several major Quebec television networks, this campaign marks a new chapter in our partnership with the Olympic champion and invites Quebecers to discover our insurance services through a simple and memorable web address: www.assuremoi.ca.

A Campaign That Brings Together Performance, Trust, and Personal Connection

Why Is Assurancia Groupe Tardif Launching a Television Campaign With Justine Dufour-Lapointe?

This television campaign is designed to introduce Assurancia Groupe Tardif to a broader audience while showcasing our expertise, our close relationships with clients, and the values we share with Justine Dufour-Lapointe.

Since announcing our partnership in January 2026, we have been proud to associate ourselves with a Quebec athlete whose remarkable journey reflects perseverance, determination, and a constant desire to push beyond her limits.

An Olympic moguls champion and two-time Freeride World Tour champion, Justine represents much more than athletic performance. Her authenticity, discipline, and trust in the people around her reflect values that are deeply rooted within our organization.

Through this campaign, we want to share a simple message: in sport as in life, surrounding yourself with the right people makes all the difference.

What Message Are We Sharing Through Our Television Commercial?

Our campaign highlights the importance of trust and support in achieving your goals with confidence.

Just as a high-performance athlete relies on the right people to overcome challenges, our clients need professionals who understand their reality and can guide them through important decisions.

At Assurancia Groupe Tardif, this belief has guided our work for more than 70 years.

Whether you are looking to protect your home, vehicle, business, or farm operation, our brokers are here to provide advice and help you find coverage tailored to your needs.

For your insurance needs, surround yourself with the best!

That is the philosophy we are proud to share with Quebecers through our collaboration with Justine Dufour-Lapointe.

Featured on Major Quebec Television Networks

Where Was Our Commercial With Justine Dufour-Lapointe Broadcast?

Our Spring 2026 campaign aired across several Quebec television networks through 30-second advertisements.

Our media plan included placements on:

• RDI and LCN, during their news programming.
• Radio-Canada, in the Québec City, Sherbrooke, and Ottawa-Gatineau markets.
• TVA, across various regions of Quebec.
• QUB, complementing our presence on other networks.

Placements were also scheduled around popular programs such as Bonsoir bonsoir!, Tout le monde en parle, and Révolution.

This strategy allows us to connect with a wide range of audiences, both in major urban centres and in the regions where Assurancia Groupe Tardif operates.

It reflects our desire to strengthen our brand awareness throughout Quebec while remaining true to our identity as a brokerage firm deeply rooted in the communities we serve.

How Can You Watch Our Television Commercial Featuring Justine Dufour-Lapointe?

This campaign provides a valuable opportunity to introduce our company to new audiences while strengthening the trust we have built with our existing clients.

We invite you to watch it and share it with your family and friends.

Assuremoi.ca: A Simple Address for Finding Insurance

Why Did We Choose www.assuremoi.ca for Our Advertising Campaign?

We chose www.assuremoi.ca to make our web address easier to remember and simplify access to our insurance services.

In a television advertisement, every second counts. We wanted to provide a short, intuitive, and memorable web address that would help viewers quickly find our company after seeing our message.

Rather than remembering a long web address or performing a search online, all you need to remember are two simple words:

Insure Me!

This initiative is also part of our strategy to modernize our communications and strengthen our digital presence.

What Insurance Services Can You Discover on www.assuremoi.ca?

The www.assuremoi.ca address directs visitors to the official Assurancia Groupe Tardif website, where they can explore our insurance solutions and connect with our teams.

Our website also allows you to request a quote, locate a branch near you, and access practical advice to better understand your insurance coverage.

One easy-to-remember address, countless insurance solutions, and the same dedicated team by your side.

Why Choose an Assurancia Groupe Tardif Broker?

Working with an Assurancia Groupe Tardif broker means benefiting from personalized support and access to multiple insurance providers in order to find coverage adapted to your specific situation.

With nine branches across Quebec, we combine the advantages of broad expertise with the accessibility of local teams rooted in their communities.

Our brokers take the time to understand your needs, explain your coverage, and guide you through every step of the process, including when a claim occurs.

Because behind every insurance policy, there are people, projects, and ambitions that deserve to be properly protected.

A New Milestone for Assurancia Groupe Tardif

The launch of our television campaign featuring Justine Dufour-Lapointe represents an important milestone in the evolution of our brand image and our presence across Quebec.

This initiative reflects our commitment to continuing to innovate, promoting our expertise, and developing communications that embody our values of proximity, trust, and self-improvement.

We are especially proud to share this journey with a Quebec athlete who inspires us through her achievements and determination.

Have You Seen Our Television Commercial?

Visit www.assuremoi.ca and discover how our brokers can help you protect what matters most.

Assurancia Groupe Tardif — Confident You’re Well Insured.