{"id":18557,"date":"2026-10-20T11:29:57","date_gmt":"2026-10-20T15:29:57","guid":{"rendered":"https:\/\/www.assuranciagt.com\/?p=18557"},"modified":"2026-10-20T11:42:43","modified_gmt":"2026-10-20T15:42:43","slug":"assurancia-groupe-tardif-launches-its-television-campaign-featuring-justine-dufour-lapointe","status":"publish","type":"post","link":"https:\/\/www.assuranciagt.com\/en\/news\/assurancia-groupe-tardif-launches-its-television-campaign-featuring-justine-dufour-lapointe\/","title":{"rendered":"Assurancia Groupe Tardif launches its television campaign featuring Justine Dufour-Lapointe"},"content":{"rendered":"    <section class=\"wysiwyg || section || different-background bg-secondary\">\r\n        \r\n<span class=\"absolute top-[-120px] left-0\" ><\/span>        <div class=\"wrapper ||  \">\r\n            <div class=\"wysiwyg-container \">\r\n    <style>\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n<\/style>\n<div>\n<div id=\"copilot-message-_r_121_\" class=\"fai-CopilotMessage__content r1izxv8h ___7qar2c0 fcthzvy\" dir=\"auto\">\n<div dir=\"auto\">\n<div class=\"___1vve6yh f22iagw f1vx9l62 f122n59 f3bhgqh f1mnxvew fly5x3f\">\n<div class=\"___j4vmuw0 f22iagw f1vx9l62 f1869bpl fly5x3f fbc6vix\">\n<div tabindex=\"-1\" data-testid=\"loading-message\">\n<div id=\"response-id_r_11v_\" class=\"___1yop6mf f336tjw f9ijwd5 fz7g6wx fod5ikn f1s184ao\" data-testid=\"lastChatMessage\">\n<div class=\"___1peis63 f22iagw f1063pyq f6jr5hl f1c88k3p\">\n<div class=\"___4htdyp0 fz7g6wx fy77jfu\">\n<div class=\"___1j4t0a1 f1lmfglv f1abmfm4\" dir=\"auto\" aria-hidden=\"false\" data-testid=\"markdown-reply\" data-message-id=\"bf8069e5-6ce8-4258-9a65-8d8eef6a51df\" data-message-type=\"Chat\">\n<div class=\"___wfz1bu0 f22iagw f1vx9l62 fkmyikg f1lchdms f8l1z07 f1bhlzyd fg7epj3 f6jexfl f51n2f7 f16i8inh f3hzskh fzrdz8g fgwpxlh f1mdis10 f1rlczia f1ru2i4w fybv31n frwhrpf f17606zk f1wajnsr fb2pphc f1ljyjn1 fn6q6te f13jkcek fc0mgwn f1vuepmk f1c67nor fox1fvb f1shpdak f16g5hod f5phetg f12y62xk f1ow2z5w ftscbmq f1puue47 f1dsqotm f15rwmdu fkn0plo f1eruqge f1h0jk8n f10g1f9j f120u0xe fj4oygf fhr1v3p f2f27t1 fq2hb2s fsm702t fnayxhc fsfw6tx f1qyzrg f1w1ba3b f1n1h15l f1uor9nw f5mul0p f1c223r6 f1gbbxaq fw6nln4 f14kurlc fw6qtf3 f1cn6utk f130mqt5 f1xbt02t f17svvhy frd941i f1hm7p6r fk7l1aj ff0esoo fjq1tck fsa9eb5 ffameid f2o0lfm fmnegnk f14vyl7u f1hgxd9a fnlztsn f1ogdc4m f5q94w4 f8wbv2e f57f23h f1rsztky fikzu31 f4ady98 favbfap fcu7nei fpjsg6z f1xd82kt f4qa6gt fc3j4kt fmkp3n6 f1nwes5u fs0nqof fcg5rg0 fzuwlxe fhwpw40 f1h6fez2 f5ybzmn f1yzfvpk f16v1stg f8jclj0 f1c2gnh0 fry9c0a f1dwawj4 f1hw1bew fdmtvqg f1uehrap f1o2z0la f6hli9u f7kjtdb f17o8cpj f1oaoifb f18mpl1h f1y1vkt fij1kcj fhcms6v f8s4fs1 f1a8yah9 f1950bfk fxc7pbt f1wwqd0h f1mdenie fb5p750 f1ud1yn8 fq26vao f1c0fisw f9w4ola fw4wpu5 f1aekw10 fn7q2vw fm5yq3g fag8tdu f17aevfr f58f5vt f102mg56 f126zdz7 fyvuiz7 f10ud6hq f1u8wd2w fxy0hb4 ffdz3f9 f1vh42m0 f197g5h6 f1bzjmsn fj6y084 f9909mp fiz0p2d f1vkdkjs f19n0e5 f1eldvup f11ob4g2 f1jakm6c fe0pja7\">\n<h2><strong>Assurancia Groupe Tardif is taking another step forward in expanding its reach with the launch of its Spring 2026 television advertising campaign featuring Justine Dufour-Lapointe.<\/strong><\/h2>\n<p>Broadcast on several major Quebec television networks, this campaign marks a new chapter in our partnership with the Olympic champion and invites Quebecers to discover our insurance services through a simple and memorable web address: <a href=\"https:\/\/www.assuranciagt.com\/en\/\"><strong>www.assuremoi.ca<\/strong><\/a>.<\/p>\n<h2>A Campaign That Brings Together Performance, Trust, and Personal Connection<\/h2>\n<h3>Why Is Assurancia Groupe Tardif Launching a Television Campaign With Justine Dufour-Lapointe?<\/h3>\n<p>This television campaign is designed to introduce Assurancia Groupe Tardif to a broader audience while showcasing our expertise, our close relationships with clients, and the values we share with Justine Dufour-Lapointe.<\/p>\n<p>Since announcing our partnership in January 2026, we have been proud to associate ourselves with a Quebec athlete whose remarkable journey reflects perseverance, determination, and a constant desire to push beyond her limits.<\/p>\n<p>An Olympic moguls champion and two-time Freeride World Tour champion, Justine represents much more than athletic performance. Her authenticity, discipline, and trust in the people around her reflect values that are deeply rooted within our organization.<\/p>\n<p>Through this campaign, we want to share a simple message: <strong>in sport as in life, surrounding yourself with the right people makes all the difference.<\/strong><\/p>\n<h3>What Message Are We Sharing Through Our Television Commercial?<\/h3>\n<p>Our campaign highlights the importance of trust and support in achieving your goals with confidence.<\/p>\n<p>Just as a high-performance athlete relies on the right people to overcome challenges, our clients need professionals who understand their reality and can guide them through important decisions.<\/p>\n<p>At Assurancia Groupe Tardif, this belief has guided our work for more than 70 years.<\/p>\n<p>Whether you are looking to protect your home, vehicle, business, or farm operation, our brokers are here to provide advice and help you find coverage tailored to your needs.<\/p>\n<p><strong>For your insurance needs, surround yourself with the best!<\/strong><\/p>\n<p>That is the philosophy we are proud to share with Quebecers through our collaboration with Justine Dufour-Lapointe.<\/p>\n<h2>Featured on Major Quebec Television Networks<\/h2>\n<h3>Where Was Our Commercial With Justine Dufour-Lapointe Broadcast?<\/h3>\n<p>Our Spring 2026 campaign aired across several Quebec television networks through 30-second advertisements.<\/p>\n<p>Our media plan included placements on:<\/p>\n<ul>\n<li><strong>RDI and LCN<\/strong>, during their news programming.<\/li>\n<li><strong>Radio-Canada<\/strong>, in the Qu\u00e9bec City, Sherbrooke, and Ottawa-Gatineau markets.<\/li>\n<li><strong>TVA<\/strong>, across various regions of Quebec.<\/li>\n<li><strong>QUB<\/strong>, complementing our presence on other networks.<\/li>\n<\/ul>\n<p>Placements were also scheduled around popular programs such as <em>Bonsoir bonsoir!<\/em>, <em>Tout le monde en parle<\/em>, and <em>R\u00e9volution<\/em>.<\/p>\n<p>This strategy allows us to connect with a wide range of audiences, both in major urban centres and in the regions where Assurancia Groupe Tardif operates.<\/p>\n<p>It reflects our desire to strengthen our brand awareness throughout Quebec while remaining true to our identity as a brokerage firm deeply rooted in the communities we serve.<\/p>\n<h3>How Can You Watch Our Television Commercial Featuring Justine Dufour-Lapointe?<\/h3>\n<div>You can watch our television commercial online on our YouTube channel: <a href=\"https:\/\/www.youtube.com\/watch?v=mvMgjBLVsAE\">Watch our television commercial featuring Justine Dufour-Lapointe.<\/a><\/div>\n<p>This campaign provides a valuable opportunity to introduce our company to new audiences while strengthening the trust we have built with our existing clients.<\/p>\n<p>We invite you to watch it and share it with your family and friends.<\/p>\n<h2>Assuremoi.ca: A Simple Address for Finding Insurance<\/h2>\n<h3>Why Did We Choose www.assuremoi.ca for Our Advertising Campaign?<\/h3>\n<p>We chose <a href=\"https:\/\/www.assuranciagt.com\/en\/\"><strong>www.assuremoi.ca<\/strong><\/a> to make our web address easier to remember and simplify access to our insurance services.<\/p>\n<p>In a television advertisement, every second counts. We wanted to provide a short, intuitive, and memorable web address that would help viewers quickly find our company after seeing our message.<\/p>\n<p>Rather than remembering a long web address or performing a search online, all you need to remember are two simple words:<\/p>\n<p><strong>Insure Me!<\/strong><\/p>\n<p>This initiative is also part of our strategy to modernize our communications and strengthen our digital presence.<\/p>\n<h3>What Insurance Services Can You Discover on<a href=\"https:\/\/www.assuranciagt.com\/en\/\"> www.assuremoi.ca<\/a>?<\/h3>\n<p>The <a href=\"https:\/\/www.assuranciagt.com\/en\/\"><strong>www.assuremoi.ca<\/strong><\/a> address directs visitors to the official Assurancia Groupe Tardif website, where they can explore our insurance solutions and connect with our teams.<\/p>\n<div>\n<p>You will find, among other things:<\/p>\n<ul>\n<li><strong>Personal Insurance:<\/strong> auto, home, condo, cottage, and recreational vehicle insurance. For more information, visit <a href=\"https:\/\/www.assuranciagt.com\/en\/\"><strong>www.assuremoi.ca<\/strong><\/a>.<\/li>\n<li><strong>Business Insurance:<\/strong> construction, manufacturing, retail, transportation, real estate, and other specialized sectors. For more information, visit <a href=\"https:\/\/www.assuranciagt.com\/en\/business-insurance\/\"><strong>www.assuremonentreprise.ca<\/strong><\/a>.<\/li>\n<li><strong>Agricultural Insurance:<\/strong> dairy farming, pork production, poultry farming, field crops, maple syrup production, and other agricultural operations. For more information, visit <a href=\"https:\/\/www.assuranciagt.com\/en\/agricultural-insurance\/\"><strong>www.assuremaferme.ca<\/strong><\/a>.<\/li>\n<\/ul>\n<\/div>\n<p>Our website also allows you to request a quote, <a href=\"https:\/\/www.assuranciagt.com\/en\/our-offices\/\">locate a branch near you<\/a>, and access practical advice to better understand your insurance coverage.<\/p>\n<p>One easy-to-remember address, countless insurance solutions, and the same dedicated team by your side.<\/p>\n<h3>Why Choose an Assurancia Groupe Tardif Broker?<\/h3>\n<p>Working with an Assurancia Groupe Tardif broker means benefiting from personalized support and access to multiple insurance providers in order to find coverage adapted to your specific situation.<\/p>\n<p>With nine branches across Quebec, we combine the advantages of broad expertise with the accessibility of local teams rooted in their communities.<\/p>\n<p>Our brokers take the time to understand your needs, explain your coverage, and guide you through every step of the process, including when a claim occurs.<\/p>\n<p>Because behind every insurance policy, there are people, projects, and ambitions that deserve to be properly protected.<\/p>\n<h2>A New Milestone for Assurancia Groupe Tardif<\/h2>\n<p>The launch of our television campaign featuring Justine Dufour-Lapointe represents an important milestone in the evolution of our brand image and our presence across Quebec.<\/p>\n<p>This initiative reflects our commitment to continuing to innovate, promoting our expertise, and developing communications that embody our values of proximity, trust, and self-improvement.<\/p>\n<p>We are especially proud to share this journey with a Quebec athlete who inspires us through her achievements and determination.<\/p>\n<h2>Have You Seen Our Television Commercial?<\/h2>\n<p>Visit <a href=\"https:\/\/www.assuranciagt.com\/en\/\"><strong>www.assuremoi.ca<\/strong><\/a> and discover how our brokers can help you protect what matters most.<\/p>\n<p><strong>Assurancia Groupe Tardif \u2014 Confident You&#8217;re Well Insured.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"fai-CopilotMessage__actions rmlvq19 ___7qar2c0 fcthzvy\" role=\"toolbar\" data-tabster=\"{&quot;mover&quot;:{&quot;cyclic&quot;:false,&quot;direction&quot;:2,&quot;memorizeCurrent&quot;:false}}\">\n<div class=\"___1akvep3 f22iagw f1vx9l62 fdr99fa fly5x3f\">\n<div class=\"___m91pmt0 f19gb1f4 f22iagw f1063pyq f122n59 fni485r\">\n<div class=\"___kpik3k0 f22iagw f122n59 fbhxue7 f19gb1f4 fni485r\" data-testid=\"CopyButtonContainerTestId\" data-stable-ignore=\"true\">\n<div class=\"___he637h0 f22iagw f122n59 fbhxue7 fsbu5mz fni485r\">\n<div class=\"___kpik3k0 f22iagw f122n59 fbhxue7 f19gb1f4 fni485r\">\n<section>\n<div role=\"group\" aria-labelledby=\"feedback-heading\" data-stable-ignore=\"true\">\n<div class=\"fai-FeedbackButtons ___1o9cutk f22iagw f4d9j23 f122n59 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