{"id":18392,"date":"2026-10-20T09:22:15","date_gmt":"2026-10-20T13:22:15","guid":{"rendered":"https:\/\/www.assuranciagt.com\/?p=18392"},"modified":"2026-10-20T11:19:11","modified_gmt":"2026-10-20T15:19:11","slug":"justine-dufour-lapointe-assurancia-gt-brand-ambassador","status":"publish","type":"post","link":"https:\/\/www.assuranciagt.com\/en\/news\/justine-dufour-lapointe-assurancia-gt-brand-ambassador\/","title":{"rendered":"Justine Dufour-Lapointe becomes an ambassador for Assurancia Groupe Tardif"},"content":{"rendered":"
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Since January 2026, Assurancia Groupe Tardif has proudly welcomed Justine Dufour-Lapointe as one of its brand ambassadors.<\/strong><\/h2>\n
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An Olympic champion and two-time Freeride World Tour champion, this Quebec athlete embodies values that are important to us: perseverance, self-improvement, respect, and determination. It is a natural partnership between two worlds that share the same conviction: to go further, you need to surround yourself with the right people.<\/p>\n

An Exceptional Quebec Champion<\/strong><\/h2>\n

Who Is Justine Dufour-Lapointe?<\/strong><\/h3>\n

Justine Dufour-Lapointe is a Quebec athlete internationally recognized for her achievements in freestyle skiing and freeride skiing. Originally from Montreal, she has established herself as one of Canada’s leading sports figures thanks to her Olympic accomplishments, determination, and ability to continually push her limits.<\/p>\n

Her career is marked by several remarkable achievements:<\/p>\n

\u2022 Olympic Gold Medal<\/strong> in moguls skiing at the 2014 Sochi Olympic Games.
\n\u2022 Olympic Silver Medal<\/strong> at the 2018 PyeongChang Olympic Games.
\n\u2022 Freeride World Tour Champion<\/strong> in 2023 and 2025.
\n\u2022 Freeride World Tour Rookie of the Year<\/strong> in 2023.
\n\u2022 Winner of the GoPro Line of the Winter Award<\/strong> in 2025.<\/p>\n

After reaching the highest levels of success in moguls skiing, Justine chose to take on a new challenge by transitioning to freeride skiing. This bold move demonstrates her desire to reinvent herself, pursue her ambitions, and step outside her comfort zone.<\/p>\n

Why Did Assurancia Groupe Tardif Choose Justine Dufour-Lapointe as an Ambassador?<\/strong><\/h3>\n

Assurancia Groupe Tardif chose Justine Dufour-Lapointe because her journey and personality reflect many of the core values of our organization.<\/p>\n

Beyond medals and titles, Justine stands out for her determination, authenticity, and ability to inspire the people around her.<\/p>\n

At Assurancia Groupe Tardif, we also believe that success is built on perseverance, trust, and the strength of human relationships.<\/p>\n

For more than 70 years, we have supported individuals, entrepreneurs, and agricultural producers in protecting their assets, projects, and ambitions.<\/p>\n

Just as Justine surrounds herself with the right people to achieve her goals, we believe that professional guidance and personalized advice make all the difference when it comes to protecting what matters most.<\/p>\n

What Values<\/a> Unite Justine Dufour-Lapointe and Assurancia Groupe Tardif?<\/strong><\/h3>\n

Perseverance, self-improvement, respect, and growth are at the heart of this partnership. These values are reflected both in the journey of a world-class athlete and in the daily work of our teams.<\/p>\n

\u2022 Perseverance:<\/strong> pursuing goals despite obstacles and unexpected challenges.
\n\u2022 Self-Improvement:<\/strong> constantly striving to improve and push personal limits.
\n\u2022 Respect:<\/strong> placing great importance on human relationships, listening, and trust.
\n\u2022 Growth:<\/strong> continuing to learn, evolve, and seize new opportunities.
\n\u2022 Innovation:<\/strong> having the courage to do things differently in order to grow and take on new challenges.<\/p>\n

These values<\/a> form the foundation of our organization and guide the way we support our clients, develop our teams, and contribute to the communities where we operate.<\/p>\n

As our President, Jean-Pierre Tardif, proudly states:<\/p>\n

“I could not be prouder to see our company partner with Justine, a world-class athlete whose journey, determination, and personal values are perfectly aligned with those of Assurancia Groupe Tardif.”<\/em><\/p>\n

\u2014 Jean-Pierre Tardif, President of Assurancia Groupe Tardif<\/strong><\/p>\n

A Partnership That Goes Beyond Sports<\/strong><\/h2>\n

What Will Justine Dufour-Lapointe’s Role Be at Assurancia Groupe Tardif?<\/strong><\/h3>\n

As an ambassador, Justine Dufour-Lapointe will help promote Assurancia Groupe Tardif through various communication, visibility, and engagement initiatives.<\/p>\n

This partnership will notably help to:<\/p>\n

\u2022 Introduce our brokerage and services to a broader audience.
\n\u2022 Participate in advertising campaigns<\/a> and initiatives across our digital platforms.
\n\u2022 Showcase our shared values and commitment to excellence.
\n\u2022 Inspire our teams through meetings and corporate activities.
\n\u2022 Create opportunities to connect with our clients and communities.<\/p>\n

Beyond visibility, we aim to build an authentic and lasting partnership that reflects both Justine’s personality and the identity of Assurancia Groupe Tardif.<\/p>\n

How Does Justine Dufour-Lapointe Inspire People Beyond Her Athletic Achievements?<\/strong><\/h3>\n

Justine inspires people through her ability to transform challenges into opportunities for growth, as well as through her commitment to the community.<\/p>\n

As a speaker and public figure, she shares her experience in high-performance sports, the lessons she has learned from both success and adversity, and the importance of believing in one’s ambitions.<\/p>\n

She has also been involved with numerous organizations, helping support and inspire future generations.<\/p>\n

Her journey reminds us that success is measured not only by results, but also by the positive impact we can have on others.<\/p>\n

Why Is It Important to Surround Yourself with the Right People to Achieve Your Goals?<\/strong><\/h3>\n

Surrounding yourself with the right people allows you to benefit from expertise, guidance, and support so that you can make informed decisions and move forward with confidence.<\/p>\n

In high-performance sports, success depends on teamwork, preparation, and trust in the people who support you.<\/p>\n

In insurance, this philosophy is just as relevant.<\/p>\n

Whether you are a homeowner, entrepreneur, or agricultural producer, you need professionals who understand your reality and can guide you through important decisions.<\/p>\n

That is precisely the role of our brokers at Assurancia Groupe Tardif: to advise you and help you find coverage tailored to your needs from among the solutions offered by our insurance partners.<\/p>\n

Because in sport, as in life, surrounding yourself with the right people makes all the difference.<\/strong><\/p>\n

Together, Going Further<\/strong><\/h3>\n

The arrival of Justine Dufour-Lapointe as an ambassador in January 2026 marks a new milestone in the growth of Assurancia Groupe Tardif.<\/p>\n

We are proud to partner with a Quebec athlete who shares our desire to grow, embrace new challenges, and make a positive difference in the lives of others.<\/p>\n

This collaboration reflects our ambition to continue growing while remaining true to what has distinguished us for more than 70 years: our local approach, expertise, and commitment to the people in our communities.<\/p>\n

Would you also like to be surrounded by the right people to protect your projects and ambitions? Discover Assurancia Groupe Tardif<\/a> and contact our brokers for advice tailored to your reality.<\/p>\n

Assurancia Groupe Tardif \u2014 Confident You’re Well Insured.<\/strong><\/p>\n<\/div>\n<\/div> <\/div>\r\n <\/section>\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":18399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":20,"footnotes":""},"categories":[20],"class_list":["post-18392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.assuranciagt.com\/en\/wp-json\/wp\/v2\/posts\/18392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.assuranciagt.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.assuranciagt.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.assuranciagt.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.assuranciagt.com\/en\/wp-json\/wp\/v2\/comments?post=18392"}],"version-history":[{"count":4,"href":"https:\/\/www.assuranciagt.com\/en\/wp-json\/wp\/v2\/posts\/18392\/revisions"}],"predecessor-version":[{"id":18555,"href":"https:\/\/www.assuranciagt.com\/en\/wp-json\/wp\/v2\/posts\/18392\/revisions\/18555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.assuranciagt.com\/en\/wp-json\/wp\/v2\/media\/18399"}],"wp:attachment":[{"href":"https:\/\/www.assuranciagt.com\/en\/wp-json\/wp\/v2\/media?parent=18392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.assuranciagt.com\/en\/wp-json\/wp\/v2\/categories?post=18392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}